FACEBOOK & INSTAGRAM CAMPAIGNS
We Employ Innovative Technologies with Machine Learning to Amplify the Outcomes of Facebook Ad Campaigns
Shopping Automation
We have invested in Advanced Algorithms over recent years to adapt to the rapid changes transpiring in the algorithms of Facebook.
Perfect Timing
In our Shopping campaigns, we use automation to deliver the perfect products to your ideal customers at the right time.
Feed Management
With the help of our tools, we categorize products and create SMART feeds to generate limitless results.
TRUDA is a solution for online stores that offers labeling, feed management, and smart product segmentation. Using TRUDA, online stores can efficiently promote their performance marketing campaigns based on internal data, resulting in increased revenue and reduced advertising costs. The solution connects via API to advertising and analysis accounts, so there’s no need for a custom implementation that requires time.
TRUDA results after 30-60 days:
- An increase in the conversion rate by up to 33%
- A reduction in advertising costs by at least 20%
- An increase in ROI for campaigns by up to 30%
FEED MANAGEMENT • SMART CAMPAIGNS • INSIGHTS & ANALYTICS
We help you increase your brand visibility through personalized Facebook ad campaigns targeted toward your desired audience.
If your goal is to generate potential customers, with the help of this campaign we assist you in creating a segmented database about your customers.
Image and video campaigns are among the most used by businesses around the world. They are accessible and have a high impact.
In carousel ads, up to 10 images or videos can be added in a single ad, each with a separate link.
Your customers can discover, browse, and purchase products on their phones in a visual and captivating way. The format opens as an instant experience.
Dynamic ads allow you to promote the right products to interested customers. Promote the perfect products for each customer individually.
Facebook & Instagram account for the highest number of users on Social Media (5+ Billion)
Facebook is the largest social platform that businesses use to connect with potential customers. The platform helps you dynamically present your business, increasing your brand visibility in front of over 13 million active users.
Optimal targeting through:
- Core audiences: A public can be defined based on criteria such as age, interests, geography, and many others.
- Custom audiences: You can retarget people who have interacted with your business, online or offline.
- Lookalike audiences: We can target new people whose interests are similar to those of your best customers.
Why Facebook Ads?
- Facebook is the most popular search term worldwide.
- It offers you access to one of the largest audiences in the world.
- It has 3.03 billion MAUs
- It can bring you quick results.
- It is a data-rich platform that helps you target exactly the desired audience.
- It offers you personalized ads based on your specific business objectives.
Why Instagram Ads?
- It has a strong base of 2.4 billion MAUs
- Instagram and Facebook are connected, so it is easier to target the audience based on Facebook data.
- The engagement rate is higher than on any other social networking platform.
- The ads are native and not intrusive.
Facebook & Instagram together account for over 5+ billion users worldwide. Facebook has over 3 billion users, while Instagram has over 2 billion users.
It is fast, efficient, measurable, and with a controllable and reasonable budget. Once started, campaigns quickly bring relevant traffic that turns into customers.
With Facebook, you can precisely target your audience. You can select criteria based on demographic data, interests, behavior, connections, or location.
Campaigns for Brand Awareness help you grow your community and support user familiarity with your services or products.
With the help of Facebook Ads campaigns, you can scale your business by expanding types of campaigns, audiences, or targets, while keeping the focus on objectives.
Facebook Ads offer you control over how you spend money and you can set a budget. You will only pay when someone clicks on the ads.
We take care of auditing your Facebook Ads account to identify issues in campaigns. The audit is conducted by one of our specialists.
We help you set your SMART objectives and will adapt the strategy, campaigns, and ads based on the results you desire.
We conduct a detailed analysis process of the niche, audience, and competition, and identify opportunities to support your sales.
Using clear data to filter your audience, we will display ads to people interested in your products or services, at the right time.
We will display your ads at the time when users are interested in the products or services you offer, and then you can count your revenue.
We constantly monitor the results of campaigns to optimize their efficiency, so that we invest the budget for a high ROI.
We will continually provide you with comprehensive data about campaigns and their performance, and keep you updated regarding the results.
Our specialists are ready for a free consultation session.
Facebook represents the most active social networking platform globally, with the number of users continuously increasing.
- 44% of Facebook’s advertising audience is female, while 56% is male.
- Most Facebook users are between 25 and 34 years old. However, Facebook is also popular among users over 65 years old.
- 80% of users visit Facebook at least once a day.
Instagram ranks 4th in the list of the most active social networking platforms globally. About 18.3% of all people on Earth use Instagram today. The advertising audience grew by 12.8% in the last 12 months.
The share of Instagram users is about 2 billion, of which 48.2% are women and 51.8% are men. Individuals aged between 18 and 24 years dominate (31.9%). This share decreases to 29.6% among those aged between 25 and 34 years.
- 51.9% of Instagram’s advertising audience is female, while 48.1% is male.
- 42% of users visit Instagram at least once a day.
Our Facebook Ads Strategy
First of all, we pay attention to our clients’ presentations, listen to their stories, understand their business, learn about their marketing needs and objectives, and then conduct an audit and detailed market research. We create advanced strategies, provide practical solutions, and new ideas, implement them, and ultimately monitor the results accurately. Our clients use our services and expertise to build a strong brand and gain the trust of an ideal target audience. Together we can grow and create unique targeted campaigns for your website.
Facebook Ads Campaigns for Brand Awareness
We help you increase your brand visibility through personalized and targeted Facebook Ad campaigns aimed at your specified audience. We will ensure that your brand is not only known by the public but also matters to them. Thus, we will help you understand the demographics and customer segments, discover their motivations, and research their interests. We will implement the knowledge we have acquired to devise a strategy based on consumer behavior and in line with your business.
Lead Generation Campaigns
If your objective is to generate potential customers, with the help of this campaign, we assist you in creating a segmented database about your clients by obtaining contact information and emails from the audience you are targeting. These campaigns are more than just a form; they help you increase your visibility and strengthen your brand image by acquiring customers. Your ad should communicate clearly and concisely why users need to provide information about themselves to your business. We make things simple and profitable!
Instagram Promotion Campaigns
If you want to promote your business more creatively, Instagram is the ideal place where you can unleash your imagination. What can we do to achieve your marketing goals?
- Instagram Photo Ads: where you can tell a story or promote your products/services through captivating and attractive images for a wide audience.
- Instagram Video Ads: we help you create short, effective video ads with the potential to go viral.
- Instagram Carousel Ads: helps provide valuable information to your users, with the primary goal being to drive them to visit your website once you have captured their attention.
- Instagram Stories Ads: with over 250 million daily users, it’s a perfect way to increase brand awareness. 50% of Instagram users have visited a website intending to purchase a product due to seeing it in Stories.
CPC Campaigns (website traffic)
It’s important to know that a click on one of your PPC or banner ads represents a visit and implicitly an interaction with your company’s product or service offer. In other words, each click signifies a person’s attention to what you have to offer, so it’s essential to consider what type of attention you’re seeking and how much you’re paying for it. We will help you accurately represent the promoted product/service and communicate your message as clearly as possible to successfully meet your objectives.
Catalog Sales Campaigns (based on a product feed)
Dynamic ads for products are excellent for remarketing. We help you promote your products to individuals who have already shown interest on other platforms, such as your website. Catalog sales campaigns will help you promote your entire product line, and we will show you the way to make the most out of this promotional method. How? We will create a catalog, segment products into sets, configure campaigns, and advise you not to cease advertising after a purchase!
Video Promotion Campaigns
Video ads should deliver a single message that is easy for the audience to digest and should have a maximum duration of 15 seconds. We can create video campaigns in the following formats:
- In-stream: where you can create ads to be played in video clips watched by users.
- Feed: where you can address users where they share ideas, opinions, and sources of inspiration.
- Stories: where you can create relevant content and interact as your customers do.